Your Alter Interests

Learn more about our personalization technology.

Hi. We're Alter.

We help website visitors like you save valuable time by improving your user experience on websites you choose to visit.


What if you were able to find what you wanted quickly without having to click around on a website? This is the problem we set out to solve. And we realized the best way to solve it was through website personalization where visitors are carefully matched with content based on their individual interests. After all, every person is unique so why show them all the same exact content? That's like forcing everyone to wear the same exact clothes!


In order to accomplish this, we partner up with publishers like your favorite blogs to help anonymously determine your interests (e.g. shoes, football, etc). This data is strictly anonymous (non-personal) which ensures your complete privacy and safety. We've made it our mission to safely personalize the web. Part of that mission includes our promise to be transparent with you.


As a by-product, we're also turning the existing online advertising model on its head! Today, publishers rely on ads to generate revenue which helps pay their bills and offer valuable content for free. But as we all know, ads are annoying and ruin our online experience. With Alter, publishers can generate revenue while offering an ad-free experience to their visitors!

How It Works

1. You read content or research products like you normally would on your favorite websites and blogs (publisher websites).

2. Based on the web pages you're viewing, our software will anonymously determine your interests (e.g. shoes, football, etc). This data is strictly anonymous (non-personal) which ensures your complete privacy and safety.

3. Content will be personalized based on those interests to help you save valuable time and find what you're looking for quickly on websites you choose to visit later (marketer websites).

Your Interests

We've made it our mission to safely personalize the web. Part of that mission includes our promise to be transparent with you about the type of data we collect and how it's used to improve your experience on websites you choose to visit. Here's a list of presumed interests our software has recently collected for your browser to help personalize content for you.


Loading...

Your Choice

If you want to opt out on a specific website using our technology, simply enter the URL of the website below and click on the generated link. You will receive a notice stating that you have successfully opted out of Alter on that website. Please note that this opt-out is device and browser-specific. If you clear your cookies, you will need to opt out again.


Website URL:
Opt Out Link: (click this link to opt out)

If you want to opt out on all websites using our technology, simply click the button below. In order for this opt-out to function correctly, your browser must allow third-party cookies.


Loading...

Opted out by mistake? Simply delete your browser cookies to opt in to our personalization technology again.

How does Alter benefit me?

Alter helps you save valuable time by improving your user experience on websites you choose to visit with our personalization software. In other words, we help you find what you're looking for quickly on websites you visit so that you don't have to waste time clicking around.



What type of information does Alter collect?

Based on the web pages you're viewing, our software will anonymously determine your presumed interests (e.g. shoes, football, etc) on websites that have our technology installed. This data is strictly anonymous (non-personal) which ensures your complete privacy and safety. Our software does not collect or process any identifiable data such as your name, email address or other information that would identify you personally.


When you visit a website using our software, an anonymous Visitor ID is generated by hashing your device IP address and other information such as your browser, operating system, and device type. It is this temporary and pseudonymized Visitor ID that we associate with your interests (e.g. shoes) based on web pages that you visit. This data may then be used by our software on websites you visit later in order to serve personalized content corresponding to your interests (e.g. offering shoes for purchase). This data can only be used on websites that you explicitly choose to visit.


Please see the "Your Interests" section above for a list of presumed interests our software has recently collected for your browser to help personalize content for you.



Which websites can show me personalized content?

Only websites that you have chosen to visit and have our personalization technology installed can show you this personalized content.



How can I opt out of Alter?

Please see the "Your Choice" section above to opt out of our personalization technology.



How can I contact you if I have more questions?

Get in touch with our team at any time. We'd love to hear from you and help address any questions or concerns you may have!

back