SHADE Trademark

Trademark Overview


On Saturday, February 26, 2011, a trademark application was filed for SHADE with the United States Patent and Trademark Office. The USPTO has given the SHADE trademark a serial number of 85252465. The federal status of this trademark filing is CANCELLED - SECTION 8 as of Friday, April 5, 2019. This trademark is owned by Shade Cosmetics, LLC. The SHADE trademark is filed in the Cosmetics & Cleaning Products and Medical & Beauty Services & Agricultural Services categories with the following description:

Cosmetic tanning preparations; Self-tanning preparations

Airbrush skin tanning services for humans for cosmetic purposes; Tanning salons

General Information


Serial Number85252465
Word MarkSHADE
Filing DateSaturday, February 26, 2011
Status710 - CANCELLED - SECTION 8
Status DateFriday, April 5, 2019
Registration Number4200752
Registration DateTuesday, September 4, 2012
Mark Drawing3000 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s)
Published for Opposition DateTuesday, February 14, 2012

Trademark Statements


Indication of Colors claimedThe color(s) blue, brown, and tan is/are claimed as a feature of the mark.
Description of MarkThe mark consists of the "shade" logo is a gradient of blue fading horizontally, dark navy blue to cobalt blue. The letter "D" in the word "shade" does not connect at the bottom, stylized letter "D". The text is accompanied by a boat helm, also called a boat steering wheel, in brown and tan. The center of the helm is tan and fades to brown with a small stripe of tan circular to the outside edge of the outermost part of the helm.
Goods and ServicesCosmetic tanning preparations; Self-tanning preparations
Goods and ServicesAirbrush skin tanning services for humans for cosmetic purposes; Tanning salons

Classification Information


International Class003 - Bleaching preparations and other substances for laundry use; cleaning, polishing, scouring and abrasive preparations; soaps; perfumery, essential oils, cosmetics, hair lotions; dentifrices.
US Class Codes001, 004, 006, 050, 051, 052
Class Status Code2 - Sec. 8 - Entire Registration
Class Status DateFriday, April 5, 2019
Primary Code003
First Use Anywhere DateTuesday, February 1, 2011
First Use In Commerce DateTuesday, February 1, 2011

International Class044 - Medical services; veterinary services; hygienic and beauty care for human beings or animals; agriculture, horticulture and forestry services.
US Class Codes100, 101
Class Status Code2 - Sec. 8 - Entire Registration
Class Status DateFriday, April 5, 2019
Primary Code044
First Use Anywhere DateTuesday, February 1, 2011
First Use In Commerce DateTuesday, February 1, 2011

Trademark Owner History


Party NameShade Cosmetics, LLC
Party Type30 - Original Registrant
Legal Entity Type16 - Limited Liability Company
AddressSan Jose, CA 95132

Party NameShade Cosmetics, LLC
Party Type20 - Owner at Publication
Legal Entity Type16 - Limited Liability Company
AddressSan Jose, CA 95132

Party NameShade Cosmetics, LLC
Party Type10 - Original Applicant
Legal Entity Type16 - Limited Liability Company
AddressSan Jose, CA 95132

Trademark Events


Event DateEvent Description
Friday, April 5, 2019CANCELLED SEC. 8 (6-YR)
Monday, September 4, 2017COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED
Tuesday, September 4, 2012REGISTERED-PRINCIPAL REGISTER
Friday, July 27, 20121(B) BASIS DELETED; PROCEED TO REGISTRATION
Sunday, July 15, 2012NOTICE OF ALLOWANCE CANCELLED
Friday, July 20, 2012CASE ASSIGNED TO INTENT TO USE PARALEGAL
Sunday, July 15, 2012TEAS POST PUBLICATION AMENDMENT RECEIVED
Tuesday, April 10, 2012NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Tuesday, February 14, 2012OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, February 14, 2012PUBLISHED FOR OPPOSITION
Wednesday, January 25, 2012NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Thursday, January 12, 2012LAW OFFICE PUBLICATION REVIEW COMPLETED
Wednesday, January 11, 2012ASSIGNED TO LIE
Wednesday, December 21, 2011APPROVED FOR PUB - PRINCIPAL REGISTER
Thursday, December 1, 2011TEAS/EMAIL CORRESPONDENCE ENTERED
Thursday, December 1, 2011CORRESPONDENCE RECEIVED IN LAW OFFICE
Thursday, December 1, 2011TEAS RESPONSE TO OFFICE ACTION RECEIVED
Wednesday, June 1, 2011NOTIFICATION OF NON-FINAL ACTION E-MAILED
Wednesday, June 1, 2011NON-FINAL ACTION E-MAILED
Wednesday, June 1, 2011NON-FINAL ACTION WRITTEN
Tuesday, May 31, 2011ASSIGNED TO EXAMINER
Thursday, March 10, 2011NOTICE OF DESIGN SEARCH CODE MAILED
Wednesday, March 9, 2011NEW APPLICATION OFFICE SUPPLIED DATA ENTERED IN TRAM
Wednesday, March 2, 2011NEW APPLICATION ENTERED IN TRAM

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