EQUINOX IT'S NOT FITNESS. IT'S LIFE. Trademark

Trademark Overview


On Tuesday, February 10, 2015, a trademark application was filed for EQUINOX IT'S NOT FITNESS. IT'S LIFE. with the United States Patent and Trademark Office. The USPTO has given the EQUINOX IT'S NOT FITNESS. IT'S LIFE. trademark a serial number of 86530909. The federal status of this trademark filing is FOURTH EXTENSION - GRANTED as of Thursday, July 22, 2021. This trademark is owned by Equinox Holdings, Inc.. The EQUINOX IT'S NOT FITNESS. IT'S LIFE. trademark is filed in the Insurance & Financial Services, Education & Entertainment Services, Restaurant & Hotel Services, and Medical & Beauty Services & Agricultural Services categories with the following description:

Real estate services, namely, rental of serviced condominiums and serviced apartments; real estate services, namely, real estate time sharing; real estate services, namely, management of commercial property, namely, fitness facilities, gyms and spas

Providing instruction and consultation in the field of exercise and physical fitness; providing facilities for exercise and physical fitness; Fitness training services; Physical fitness conditioning classes; providing classes, workshops and seminars in the fields of fitness and exercise; providing gym facilities; providing gym facilities and fitness facilities at hotels, resorts, spas, and residential buildings

Hotels focused on lifestyle, wellness and fitness

Health spa services, namely, cosmetic body care services to individuals at hotels, resorts, health club facilities, residential buildings and spas; Fitness services, namely, providing assistance, fitness evaluation and consultation to individuals at hotels, resorts, health club facilities residential buildings, and spas to help them make health, wellness and nutritional changes in their daily living to improve health; health spa services, namely, cosmetic body care services; bodywork therapy; massage services; health spa services for health and wellness of the body and spirit, namely, providing massage, facial and body treatment services and cosmetic body care services; holistic health services

General Information


Serial Number86530909
Word MarkEQUINOX IT'S NOT FITNESS. IT'S LIFE.
Filing DateTuesday, February 10, 2015
Status733 - FOURTH EXTENSION - GRANTED
Status DateThursday, July 22, 2021
Registration Number0000000
Registration DateNOT AVAILABLE
Mark Drawing5000 - Drawing with word(s) / letter(s) / number(s) in Stylized form
Published for Opposition DateTuesday, May 28, 2019
Attorney NameKeith W. Medansky
Law Office Location CodeL80
Employee NameRADEMACHER, APRIL LEUD
CorrespondentKeith W. Medansky
DLA PIPER LLP (US)
PO Box 64807
Chicago IL 60664-0807

Trademark Statements


Indication of Colors claimedColor is not claimed as a feature of the mark.
Description of MarkThe mark consists of the word "EQUINOX" with two non-connecting half circles forming the letter "O", and the phrases "IT'S NOT FITNESS. IT'S LIFE." underneath the word "EQUINOX", with the phrase "IT'S LIFE" in italics.
Goods and ServicesReal estate services, namely, rental of serviced condominiums and serviced apartments; real estate services, namely, real estate time sharing; real estate services, namely, management of commercial property, namely, fitness facilities, gyms and spas
Goods and ServicesProviding instruction and consultation in the field of exercise and physical fitness; providing facilities for exercise and physical fitness; Fitness training services; Physical fitness conditioning classes; providing classes, workshops and seminars in the fields of fitness and exercise; providing gym facilities; providing gym facilities and fitness facilities at hotels, resorts, spas, and residential buildings
Goods and ServicesHotels focused on lifestyle, wellness and fitness
Goods and ServicesHealth spa services, namely, cosmetic body care services to individuals at hotels, resorts, health club facilities, residential buildings and spas; Fitness services, namely, providing assistance, fitness evaluation and consultation to individuals at hotels, resorts, health club facilities residential buildings, and spas to help them make health, wellness and nutritional changes in their daily living to improve health; health spa services, namely, cosmetic body care services; bodywork therapy; massage services; health spa services for health and wellness of the body and spirit, namely, providing massage, facial and body treatment services and cosmetic body care services; holistic health services
Pseudo MarkEQUINOX IT IS NOT FITNESS. IT IS LIFE.

Classification Information


International Class036 - Insurance; financial affairs; monetary affairs; real estate affairs.
US Class Codes100, 101, 102
Class Status Code6 - Active
Class Status DateWednesday, February 25, 2015
Primary Code036
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class041 - Education; providing of training; entertainment; sporting and cultural activities.
US Class Codes100, 101, 107
Class Status Code6 - Active
Class Status DateWednesday, February 25, 2015
Primary Code041
First Use Anywhere DateTuesday, December 31, 2013
First Use In Commerce DateTuesday, December 31, 2013

International Class043 - Services for providing food and drink; temporary accommodations.
US Class Codes100, 101
Class Status Code6 - Active
Class Status DateWednesday, February 25, 2015
Primary Code043
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class044 - Medical services; veterinary services; hygienic and beauty care for human beings or animals; agriculture, horticulture and forestry services.
US Class Codes100, 101
Class Status Code6 - Active
Class Status DateWednesday, February 25, 2015
Primary Code044
First Use Anywhere DateTuesday, December 31, 2013
First Use In Commerce DateTuesday, December 31, 2013

Trademark Owner History


Party NameEquinox Holdings, Inc.
Party Type20 - Owner at Publication
Legal Entity Type03 - Corporation
AddressNew York, NY 10001

Party NameEquinox Holdings, Inc.
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressNew York, NY 10003

Trademark Events


Event DateEvent Description
Saturday, July 24, 2021NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Thursday, July 22, 2021EXTENSION 4 GRANTED
Thursday, July 22, 2021EXTENSION 4 FILED
Thursday, July 22, 2021TEAS EXTENSION RECEIVED
Tuesday, January 26, 2021NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Friday, January 22, 2021EXTENSION 3 GRANTED
Friday, January 22, 2021EXTENSION 3 FILED
Friday, January 22, 2021TEAS EXTENSION RECEIVED
Wednesday, July 22, 2020NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Monday, July 20, 2020EXTENSION 2 GRANTED
Monday, July 20, 2020EXTENSION 2 FILED
Monday, July 20, 2020TEAS EXTENSION RECEIVED
Thursday, January 23, 2020NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Tuesday, January 21, 2020EXTENSION 1 GRANTED
Tuesday, January 21, 2020EXTENSION 1 FILED
Tuesday, January 21, 2020TEAS EXTENSION RECEIVED
Tuesday, July 23, 2019NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Tuesday, May 28, 2019OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, May 28, 2019PUBLISHED FOR OPPOSITION
Wednesday, May 8, 2019NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Wednesday, April 24, 2019LAW OFFICE PUBLICATION REVIEW COMPLETED
Wednesday, April 24, 2019APPROVED FOR PUB - PRINCIPAL REGISTER
Thursday, February 21, 2019LIE CHECKED SUSP - TO ATTY FOR ACTION
Monday, August 13, 2018REPORT COMPLETED SUSPENSION CHECK CASE STILL SUSPENDED
Monday, February 12, 2018REPORT COMPLETED SUSPENSION CHECK CASE STILL SUSPENDED
Monday, July 31, 2017REPORT COMPLETED SUSPENSION CHECK CASE STILL SUSPENDED
Wednesday, March 22, 2017ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Wednesday, January 25, 2017REPORT COMPLETED SUSPENSION CHECK CASE STILL SUSPENDED
Friday, July 15, 2016REPORT COMPLETED SUSPENSION CHECK CASE STILL SUSPENDED
Tuesday, June 28, 2016ASSIGNED TO LIE
Wednesday, December 16, 2015NOTIFICATION OF LETTER OF SUSPENSION E-MAILED
Wednesday, December 16, 2015LETTER OF SUSPENSION E-MAILED
Wednesday, December 16, 2015SUSPENSION LETTER WRITTEN
Wednesday, November 18, 2015TEAS/EMAIL CORRESPONDENCE ENTERED
Tuesday, November 17, 2015CORRESPONDENCE RECEIVED IN LAW OFFICE
Tuesday, November 17, 2015TEAS RESPONSE TO OFFICE ACTION RECEIVED
Sunday, May 17, 2015NOTIFICATION OF NON-FINAL ACTION E-MAILED
Sunday, May 17, 2015NON-FINAL ACTION E-MAILED
Sunday, May 17, 2015NON-FINAL ACTION WRITTEN
Friday, May 15, 2015ASSIGNED TO EXAMINER
Thursday, February 26, 2015NOTICE OF PSEUDO MARK E-MAILED
Wednesday, February 25, 2015NEW APPLICATION OFFICE SUPPLIED DATA ENTERED IN TRAM
Friday, February 13, 2015NEW APPLICATION ENTERED IN TRAM