DAZZLING WHITE Trademark

Trademark Overview


On Monday, August 12, 1996, a trademark application was filed for DAZZLING WHITE with the United States Patent and Trademark Office. The USPTO has given the DAZZLING WHITE trademark a serial number of 75148390. The federal status of this trademark filing is CANCELLED - SECTION 8 as of Friday, October 31, 2008. This trademark is owned by Den-Mat Corporation. The DAZZLING WHITE trademark is filed in the Cosmetics & Cleaning Products category with the following description:

oral care products, namely, bleaching and whitening toothpaste

General Information


Serial Number75148390
Word MarkDAZZLING WHITE
Filing DateMonday, August 12, 1996
Status710 - CANCELLED - SECTION 8
Status DateFriday, October 31, 2008
Registration Number2133367
Registration DateTuesday, January 27, 1998
Mark Drawing1000 - Typeset: Word(s) / letter(s) / number(s)
Published for Opposition DateTuesday, June 17, 1997
Attorney NameMELVILLE OWEN
Law Office Location CodeL60
Employee NameCARROLL, DORITT
CorrespondentRaymond J. De Vellis
The Gillette Company
40th Floor
Prudential Tower Building
Boston MA 02199

Trademark Statements


Disclaimer with Predetermined Text"WHITE"
Goods and Servicesoral care products, namely, bleaching and whitening toothpaste

Classification Information


International Class003 - Bleaching preparations and other substances for laundry use; cleaning, polishing, scouring and abrasive preparations; soaps; perfumery, essential oils, cosmetics, hair lotions; dentifrices.
US Class Codes001, 004, 006, 050, 051, 052
Class Status Code2 - Sec. 8 - Entire Registration
Class Status DateFriday, October 31, 2008
Primary Code003
First Use Anywhere DateThursday, August 15, 1996
First Use In Commerce DateThursday, August 15, 1996

Trademark Owner History


Party NameMCNEIL-PPC, INC.
Party Type32 - New Owner After Registration
Legal Entity Type03 - Corporation
AddressONE JOHNSON & JOHNSON PLAZA
NEW BRUNSWICK, NJ 089337001

Party NameGILLETTE COMPANY, THE
Party Type31 - New Owner After Registration
Legal Entity Type03 - Corporation
AddressPRUDENTIAL TOWER BUILDING
40TH FLOOR
BOSTON, MA 02199

Party NameDen-Mat Corporation
Party Type30 - Original Registrant
Legal Entity Type03 - Corporation
Address2727 Skyway Drive
Santa Maria, CA 93455

Party NameDen-Mat Corporation
Party Type20 - Owner at Publication
Legal Entity Type03 - Corporation
Address2727 Skyway Drive
Santa Maria, CA 93455

Party NameDen-Mat Corporation
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
Address2727 Skyway Drive
Santa Maria, CA 93455

Trademark Events


Event DateEvent Description
Friday, October 31, 2008CANCELLED SEC. 8 (10-YR)/EXPIRED SECTION 9
Tuesday, April 17, 2007CASE FILE IN TICRS
Wednesday, April 12, 2006AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Thursday, May 13, 2004TEAS CHANGE OF CORRESPONDENCE RECEIVED
Thursday, July 24, 2003REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.
Thursday, May 1, 2003REGISTERED - SEC. 8 (6-YR) & SEC. 15 FILED
Thursday, May 1, 2003PAPER RECEIVED
Tuesday, January 27, 1998REGISTERED-PRINCIPAL REGISTER
Friday, November 21, 1997ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
Monday, November 17, 1997STATEMENT OF USE PROCESSING COMPLETE
Friday, October 17, 1997USE AMENDMENT FILED
Tuesday, September 9, 1997NOA MAILED - SOU REQUIRED FROM APPLICANT
Tuesday, June 17, 1997PUBLISHED FOR OPPOSITION
Friday, May 16, 1997NOTICE OF PUBLICATION
Saturday, March 1, 1997APPROVED FOR PUB - PRINCIPAL REGISTER
Thursday, February 27, 1997EXAMINER'S AMENDMENT MAILED
Thursday, February 6, 1997ASSIGNED TO EXAMINER