BREAK THE NORM. REDEFINE BEAUTY. Trademark

Trademark Overview


On Monday, August 26, 2019, a trademark application was filed for BREAK THE NORM. REDEFINE BEAUTY. with the United States Patent and Trademark Office. The USPTO has given the BREAK THE NORM. REDEFINE BEAUTY. trademark a serial number of 88593262. The federal status of this trademark filing is FIRST EXTENSION - GRANTED as of Tuesday, January 19, 2021. This trademark is owned by Ocean Spray Cranberries, Inc.. The BREAK THE NORM. REDEFINE BEAUTY. trademark is filed in the Cosmetics & Cleaning Products, Pharmaceutical Products, Meat & Processed Food Products, and Staple Food Products categories with the following description:

Non-medicated skin care, eye care, lip, and body care preparations; cosmetic preparations for skin care, eye care, lip care, and body care; non-medicated anti-wrinkle creams, lotions, and gels; non-medicated skin care and body care preparations; non-medicated toiletries; non-medicated sun care and after sun-care preparations; non-medicated skin care preparations, namely, skin refreshers; non-medicated sunscreen and sunblock preparations; non-medicated skin toners; non-medicated misters and sprays for skin care and skin conditioning; beauty masks; skin masks; teeth cleaning and whitening preparations; tooth paste; teeth cleaning preparations, namely, dentrifices; oral care and hygiene products, namely, toothpaste and non-medicated mouthwash; breath freshening liquids; non-medicated dental care and oral hygiene products, namely, oral care water additives, tooth gels, and tooth cleaning preparations; non-medicated blue-light blocking preparations and creams for the care of skin; non-medic...

Liquid herbal supplements, liquid nutritional supplements; liquid dietary supplements; dietary supplements for aiding sleep, stress, digestion, immune health, wellness, energy, performance, and cognitive function; herbal, nutritional, and dietary supplements in the form of liquids, gummies and soft chews

Fruit bites, namely, fruit-based snacks; fruit-based functional snack foods

Fruit-based gummy candies; gelatin-based candy; gelatin-based snacks with probiotics; gelatin-based snacks with protein enhancements; gelatin-based snacks with nutritional supplements

General Information


Serial Number88593262
Word MarkBREAK THE NORM. REDEFINE BEAUTY.
Filing DateMonday, August 26, 2019
Status730 - FIRST EXTENSION - GRANTED
Status DateTuesday, January 19, 2021
Registration Number0000000
Registration DateNOT AVAILABLE
Mark Drawing4000 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, May 12, 2020
Attorney NameJulia Anne Matheson
Law Office Location CodeN90
Employee NameNEPTUNE, EVONNE MARIE
CorrespondentJulia Anne Matheson
Potomac Law Group, PLLC
1300 Pennsylvania Avenue, NW
Suite 700
WASHINGTON, DC 20004

Trademark Statements


Goods and ServicesNon-medicated skin care, eye care, lip, and body care preparations; cosmetic preparations for skin care, eye care, lip care, and body care; non-medicated anti-wrinkle creams, lotions, and gels; non-medicated skin care and body care preparations; non-medicated toiletries; non-medicated sun care and after sun-care preparations; non-medicated skin care preparations, namely, skin refreshers; non-medicated sunscreen and sunblock preparations; non-medicated skin toners; non-medicated misters and sprays for skin care and skin conditioning; beauty masks; skin masks; teeth cleaning and whitening preparations; tooth paste; teeth cleaning preparations, namely, dentrifices; oral care and hygiene products, namely, toothpaste and non-medicated mouthwash; breath freshening liquids; non-medicated dental care and oral hygiene products, namely, oral care water additives, tooth gels, and tooth cleaning preparations; non-medicated blue-light blocking preparations and creams for the care of skin; non-medicated preparations for skin that provide protection from blue light, high-energy visible light, pollution and modern world irritants, namely, facial, eye, and skin lotions, creams, and sun blocks; hair care preparations; hair care products, namely, shampoos, rinses, creams, lotions, conditioners, oils, gels, and sprays; hair styling preparations; hair masks; non-medicated scalp treatments; non-medicated hair care sunscreen preparations; cosmetic nail care preparations; non-medicated nail care preparations, namely, nail conditioners, creams, and toners; nail varnishes and polishes; cuticle conditioners; non-medicated eye care preparations, namely, eye creams, eye gels, eye serums, and eye lotions; non-medicated eye care preparations, namely, eye cleansers; non-medicated eye care preparations, namely, eyelid and eyelash cleansing foam and wipes; eye make-up remover; non-medicated eye care preparations, namely, eyelash conditioning serums and serum preparations for eyelashes; essential oils; aromatic extracts in the nature of aromatic oils
Goods and ServicesLiquid herbal supplements, liquid nutritional supplements; liquid dietary supplements; dietary supplements for aiding sleep, stress, digestion, immune health, wellness, energy, performance, and cognitive function; herbal, nutritional, and dietary supplements in the form of liquids, gummies and soft chews
Goods and ServicesFruit bites, namely, fruit-based snacks; fruit-based functional snack foods
Goods and ServicesFruit-based gummy candies; gelatin-based candy; gelatin-based snacks with probiotics; gelatin-based snacks with protein enhancements; gelatin-based snacks with nutritional supplements

Classification Information


International Class003 - Bleaching preparations and other substances for laundry use; cleaning, polishing, scouring and abrasive preparations; soaps; perfumery, essential oils, cosmetics, hair lotions; dentifrices.
US Class Codes001, 004, 006, 050, 051, 052
Class Status Code6 - Active
Class Status DateMonday, September 9, 2019
Primary Code003
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class005 - Pharmaceutical and veterinary preparations; sanitary preparations for medical purposes; dietetic substances adapted for medical use, food for babies; plasters, materials for dressings; material for stopping teeth, dental wax; disinfectants; preparations for destroying vermin; fungicides, herbicides.
US Class Codes005, 006, 018, 044, 046, 051, 052
Class Status Code6 - Active
Class Status DateMonday, September 9, 2019
Primary Code005
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class029 - Meat, fish, poultry and game; meat extracts; preserved, frozen, dried and cooked fruits and vegetables; jellies, jams, compotes; eggs, milk and milk products; edible oils and fats.
US Class Codes046
Class Status Code6 - Active
Class Status DateMonday, September 9, 2019
Primary Code029
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class030 - Coffee, tea, cocoa, sugar, rice, tapioca, sago, artificial coffee; flour and preparations made from cereals, bread, pastry and confectionery, ices; honey, treacle; yeast, baking powder; salt, mustard; vinegar, sauces (condiments); spices; ice.
US Class Codes046
Class Status Code6 - Active
Class Status DateMonday, September 9, 2019
Primary Code030
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

Trademark Owner History


Party NameOcean Spray Cranberries, Inc.
Party Type20 - Owner at Publication
Legal Entity Type03 - Corporation
AddressLegal Department
One Ocean Spray Drive
Lakeville-Middleboro, MA 02349

Party NameOcean Spray Cranberries, Inc.
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressLegal Department
One Ocean Spray Drive
Lakeville-Middleboro, MA 02349

Trademark Events


Event DateEvent Description
Thursday, January 21, 2021NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Tuesday, January 19, 2021EXTENSION 1 GRANTED
Tuesday, January 5, 2021EXTENSION 1 FILED
Tuesday, January 19, 2021CASE ASSIGNED TO INTENT TO USE PARALEGAL
Tuesday, January 5, 2021TEAS EXTENSION RECEIVED
Tuesday, July 7, 2020NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Thursday, June 11, 2020APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Thursday, June 11, 2020TEAS CHANGE OF CORRESPONDENCE RECEIVED
Thursday, June 11, 2020ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Thursday, June 11, 2020TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Thursday, June 11, 2020TEAS CHANGE OF OWNER ADDRESS RECEIVED
Tuesday, May 12, 2020OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, May 12, 2020PUBLISHED FOR OPPOSITION
Wednesday, April 22, 2020NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Monday, March 30, 2020APPROVED FOR PUB - PRINCIPAL REGISTER
Friday, March 27, 2020TEAS/EMAIL CORRESPONDENCE ENTERED
Thursday, March 26, 2020CORRESPONDENCE RECEIVED IN LAW OFFICE
Thursday, March 26, 2020TEAS RESPONSE TO OFFICE ACTION RECEIVED
Tuesday, November 26, 2019NOTIFICATION OF NON-FINAL ACTION E-MAILED
Tuesday, November 26, 2019NON-FINAL ACTION E-MAILED
Tuesday, November 26, 2019NON-FINAL ACTION WRITTEN
Monday, November 25, 2019ASSIGNED TO EXAMINER
Monday, September 9, 2019NEW APPLICATION OFFICE SUPPLIED DATA ENTERED IN TRAM
Thursday, August 29, 2019NEW APPLICATION ENTERED IN TRAM