BOOK IT! Trademark

Trademark Overview


On Thursday, July 7, 2022, a trademark application was filed for BOOK IT! with the United States Patent and Trademark Office. The USPTO has given the BOOK IT! trademark a serial number of 97492956. The federal status of this trademark filing is NEW APPLICATION - ASSIGNED TO EXAMINER as of Tuesday, September 20, 2022. This trademark is owned by Pizza Hut, LLC. The BOOK IT! trademark is filed in the Computer & Software Products & Electrical & Scientific Products, Clothing & Apparel Products, Toys & Sporting Goods Products, and Education & Entertainment Services categories with the following description:

Libraries; lending library services for lending books in the virtual world; educational services, namely, a program of instruction in the field of reading that provides incentives for children to encourage reading; entertainment services, namely, providing an online virtual restaurant where users can earn reward points and virtual currency which may be used to purchase food and beverages in the real or virtual world; entertainment services, namely, providing online actual and virtual concerts and other virtual events; entertainment services, namely, providing online video games; entertainment services, namely, providing online non-downloadable software featuring non-fungible tokens (NFTs) and other virtual goods

Downloadable multimedia files containing books, e-books, artwork, text, audio and video relating to restaurants, foods, and beverages, authenticated by non-fungible tokens (NFTs); downloadable virtual goods, namely, non-fungible tokens (NFTs), digital tokens, digital collectibles, and digital art; downloadable loyalty cards, incentive cards, and reward cards that may be redeemed for or used towards the purchase of food, drink, and restaurant services in the virtual and real world; downloadable software and downloadable video game software featuring non-fungible tokens (NFTs) and other virtual goods; wearable computers in the nature of smartwatches; wearable activity trackers

Doll accessories; LCD game machines; toy vehicles and accessories therefor; jigsaw puzzles; board games; playset buildings; swing sets; water toys; water slides; swimming pool air floats; controllers for game consoles; basketballs; footballs; hockey sticks; baseballs; baseball bats; softballs; softball bats; soccer balls; lacrosse sticks; lacrosse balls

Wearable garments; clothing in virtual worlds

General Information


Serial Number97492956
Word MarkBOOK IT!
Filing DateThursday, July 7, 2022
Status638 - NEW APPLICATION - ASSIGNED TO EXAMINER
Status DateTuesday, September 20, 2022
Registration Number0000000
Registration DateNOT AVAILABLE
Mark Drawing4000 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateNOT AVAILABLE

Trademark Statements


Goods and ServicesLibraries; lending library services for lending books in the virtual world; educational services, namely, a program of instruction in the field of reading that provides incentives for children to encourage reading; entertainment services, namely, providing an online virtual restaurant where users can earn reward points and virtual currency which may be used to purchase food and beverages in the real or virtual world; entertainment services, namely, providing online actual and virtual concerts and other virtual events; entertainment services, namely, providing online video games; entertainment services, namely, providing online non-downloadable software featuring non-fungible tokens (NFTs) and other virtual goods
Goods and ServicesDownloadable multimedia files containing books, e-books, artwork, text, audio and video relating to restaurants, foods, and beverages, authenticated by non-fungible tokens (NFTs); downloadable virtual goods, namely, non-fungible tokens (NFTs), digital tokens, digital collectibles, and digital art; downloadable loyalty cards, incentive cards, and reward cards that may be redeemed for or used towards the purchase of food, drink, and restaurant services in the virtual and real world; downloadable software and downloadable video game software featuring non-fungible tokens (NFTs) and other virtual goods; wearable computers in the nature of smartwatches; wearable activity trackers
Goods and ServicesDoll accessories; LCD game machines; toy vehicles and accessories therefor; jigsaw puzzles; board games; playset buildings; swing sets; water toys; water slides; swimming pool air floats; controllers for game consoles; basketballs; footballs; hockey sticks; baseballs; baseball bats; softballs; softball bats; soccer balls; lacrosse sticks; lacrosse balls
Goods and ServicesWearable garments; clothing in virtual worlds

Classification Information


International Class009 - Scientific, nautical, surveying, photographic, cinematographic, optical, weighing, measuring, signalling, checking (supervision), life-saving and teaching apparatus and instruments; apparatus and instruments for conducting, switching, transforming, accumulating, regulating or controlling electricity; apparatus for recording, transmission or reproduction of sound or images; magnetic data carriers, recording discs; automatic vending machines and mechanisms for coin operated apparatus; cash registers, calculating machines, data processing equipment and computers; fire extinguishing apparatus.
US Class Codes021, 023, 026, 036, 038
Class Status Code6 - Active
Class Status DateTuesday, July 26, 2022
Primary Code009
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class025 - Clothing, footwear, headgear.
US Class Codes022, 039
Class Status Code6 - Active
Class Status DateTuesday, July 26, 2022
Primary Code025
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class028 - Games and playthings; gymnastic and sporting articles not included in other classes; decorations for Christmas trees.
US Class Codes022, 023, 038, 050
Class Status Code6 - Active
Class Status DateTuesday, July 26, 2022
Primary Code028
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class041 - Education; providing of training; entertainment; sporting and cultural activities.
US Class Codes100, 101, 107
Class Status Code6 - Active
Class Status DateTuesday, July 26, 2022
Primary Code041
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

Trademark Owner History


Party NamePizza Hut, LLC
Party Type10 - Original Applicant
Legal Entity Type16 - Limited Liability Company
AddressPlano, TX 75024

Trademark Events


Event DateEvent Description
Tuesday, September 20, 2022ASSIGNED TO EXAMINER
Tuesday, July 26, 2022NEW APPLICATION OFFICE SUPPLIED DATA ENTERED IN TRAM
Monday, July 11, 2022NEW APPLICATION ENTERED IN TRAM

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