We help website visitors save valuable time by improving user experience on websites they choose to visit with our personalization software. In order to accomplish this, we partner up with publishers like you to help determine visitor interests across the web.
As a by-product, we're also turning the existing online advertising model on its head! Today, publishers rely on ads to generate revenue which helps pay their bills and offer valuable content for free. But the number of visitors that hate ads and have ad blockers enabled is growing exponentially. This means publishers are in real danger of going extinct unless visitors start paying for content which seems highly unlikely. With Alter, publishers can generate revenue while offering an ad-free experience to their visitors!
Alter's technology works just like Google Analytics except we pay you to use it.
1. Your visitors land on your website to read your content like they normally would.
2. Our code will anonymously determine your visitors' interests based on the web pages they're viewing.
3. You get paid when your visitors then land on marketer websites and see personalized content based on those interests.
Use Alter on top of your existing advertising or affiliate programs like Google AdSense for additional revenue. Or replace them altogether for an ad-free visitor experience.
Visitor interests will be processed asynchronously behind the scenes within milliseconds with virtually no impact on their browsing experience or your website.
Visitor interest data is strictly anonymous (non-PII) which ensures their complete privacy and safety. We've made it our mission to safely personalize the web.
"Using Alter we were able to transparently boost our website revenue without any negative impact on our visitor experience!"
Digital Revenue Manager
"Our visitors hated seeing ads on our blog so we decided to give Alter a try. What a difference! We couldn't be happier."
"We were always looking for ways to generate additional revenue for our properties. Alter was the perfect solution!"
Once you're accepted into our publisher program, there's no limit in terms of how much your website can earn. As a publisher, you receive 50% of the revenue recognized by Alter from your visitors that land on marketer websites and see personalized content based on interests determined on your website.
Let's take a look at an example. Say your website receives 1,000,000 unique visitors per month and each one of those visitors then lands on a marketer's website where they're shown personalized content based on interests determined on your website. If Alter charges the marketer $0.01/personalized visitor/month, your earnings would be:
1,000,000 visitors x $0.01 per personalized visitor x 50% revenue share = $5,000/month
(1,000,000 visitors + 1,000,000 visitors) x $0.01 per personalized visitor x 50% revenue share = $10,000/month
In order to help visitors find what they're looking for quickly, we need to ensure that their most recent interests are used when personalizing content for them on marketer websites. During the visitor's journey, if two publishers determine different interests for the visitor then both are eligible to get paid depending on which interest is used to personalize content for that visitor.
On the other hand, if both publishers determine the same interest then the one that determines it most recently will be eligible. Though there's nothing preventing visitors from going back to the first publisher's website in the future in which case the first publisher would be next in line to get paid again.
Funds are accumulated in your publisher account balance once marketers have actually been charged. This simply means that a portion of your earnings will be on hold until marketers have paid for your visitors that saw personalized content on their websites. This can take up to a month.
We support PayPal out of the box. Large payments may be requested via check, ACH/EFT, or wire transfer.
Get in touch with our team at any time. We'd love to hear from you and help address any questions or concerns you may have!