Industry News Blog Idea

Industry News Overview

Problem

People want to know things. Humans crave information for a variety of different reasons. Sometimes it's for safety and to keep aware of their surroundings. Other times it's out of interest and curiosity. After all, knowledge is power.

Solution

Create a blog that covers news in your specific industry. Include opinion pieces to share your own perspective of the news to make it interesting. Start with an industry you're familiar with to build an audience. Then expand into other industries.

Business Model

Revenue Stream

B2C › Advertising

Show advertisements across all your blog pages. Use an ad network like Google AdSense or Taboola initially. Then sell ads directly to clients for higher margin once the readership grows.

Marketing Channels

Affiliate Marketing
Conferences
Content Marketing
Direct Selling
Email Marketing
PPC Advertising
Referral Program
Social Media
Telemarketing
Television
Word of Mouth

Buyer Persona

Demographics

Occupation	Any
Personality	Reader
Age	25-70
Gender	Male, Female
Location	World
Education	High School
Income	$30K - $140K

Motivations

Goals

Stay informed about topics
Contribute to conversations
Follow own curiosity

Frustrations

Find interesting material
Avoid biased content
Increase in anxiety

SWOT Analysis

Strengths

Personal experience in a specific or niche industry
Extremely low personal capital requirement
Other strengths you may possess

Weaknesses

Establishing a brand in a crowded market will be challenging
Generating decent income through digital advertising will require a large readership
Other weaknesses you may possess

Opportunities

News market is evergreen and will grow over a long time
People are looking for more trustworthy and unbiased content
Affiliate marketing can be added as another income stream

Threats

Readers may prefer more familiar sources
Audience may develop information fatigue as blogging industry grows
May be difficult to stand out against competition

Estimated Market Size

Total Available Market

$3.7B

Potential Available Market

$200M

Target Market

$300K

Total Available Market

Total market you can theoretically reach if there were no competitors like readers for all industries. Also called Total Addressable Market (TAM).

Potential Available Market

Segment of TAM you can potentially reach if you were a market leader like readers for multiple industries. Also called Serviceable Available Market (SAM).

Target Market

Portion of SAM you can realistically reach in the first few years of your business like readers for specific industry. Also called Share of Market (SOM).