About Us

Our Story

While working on our own startup ideas we noticed how difficult it was to find good business names, especially since they needed an accompanying domain name in today's high-tech world where websites and emails are the norm. And with millions of businesses around the world competing for customer attention, the brand name becomes ever so important.

A premium name can help a company stand out from the crowd. However, finding a great domain name is like looking for a needle in the haystack. Most are already taken and existing owners want outrageous prices in return.

This is why we built Alter, a domain marketplace that connects entrepreneurs with premium business names. Domains found on our marketplace are carefully hand-picked and professionally appraised by our team of branding experts. Every domain is priced at market value and comes with a relist value guarantee so you can recoup your investment in the future if needed.

Founder Story

Deven Patel is the founder and CEO of Alter. He started his journey on the internet over 20 years ago when he discovered his passion for building websites. Site builders like Homestead and GeoCities were his first tools of trade. Soon thereafter, he realized the web had the power to change the world. As a serial entrepreneur, he founded a number of startups across various industries like marketing, web hosting, social networking, blogging, and SaaS. Now he is on a mission to help other entrepreneurs succeed.

Prior to Alter, he founded Cyfe, an all-in-one business dashboard software that helped thousands of businesses save time and make better decisions by allowing them to easily monitor and share all of their business data from one single location in real-time. Cyfe had been featured in countless publications like Forbes, Entrepreneur, HuffPost, TechCrunch, PCWorld, and Mashable.

Core Values

Whether in public or private, these are the core values that guide us.

People

Always put people and customers first. They're the lifeblood of our business.

Integrity

Do the right thing and stay true to yourself, even when no one is watching.

Boldness

If opportunity doesn't knock, build a door and step right through it.

Courage

Constantly thrive for better without being afraid to make mistakes.

Passion

You only live once. Enjoy what you do and take pride in your work.

Humility

Always be humble. Never take anything for granted.

Empathy

Put yourself in their shoes. But first, get out of your own.

Openness

Welcome new ideas and opinions, especially if they challenge your beliefs.

Accountability

Set high expectations and take responsibility for your actions.

Happiness

Life is short. Work hard but don't forget to play.

Brand Assets

If you're looking to mention us in an article or blog post, please use our official logos below. The HEX value for the color purple in our logo is #806FD0. If you need anything else, please let us know.