About Us

Our mission is to help businesses succeed.

Our Story

Ever wonder why most websites have a conversion rate of a mere 3%? It's just crazy to think that 97% of visitors leave empty-handed after you've invested so much time and money into acquiring them. Imagine if only 3 out of 100 people who visit a restaurant buy food. It would make absolutely no sense in the real world so why is it okay on the internet? This is the problem we set out to solve.


We realized the best way to solve this conversion problem was through website personalization where visitors are carefully matched with content and products based on their individual interests and behaviors. After all, every person is unique so why show them all the same exact content? That's like forcing everyone to wear the same clothes!


We have developed revolutionary technology that will automatically analyze your website and study your visitors. Then using AI-powered algorithms, our bot will recommend personalized content and products to your visitors based on their interests and behaviors to help convert them. No humans required.

Founder Story

Deven Patel is the founder and CEO of Alter. He started his journey on the internet over 20 years ago when he discovered his passion for building websites and apps. Website builders like Homestead and GeoCities were his first tools of trade. Soon thereafter, he realized the true potential of the web and how it had the power to transform the way consumers interacted with businesses. Since then he has been on a mission to help businesses succeed online by wielding the power of the web.


Prior to Alter, he founded Cyfe, an all-in-one business dashboard software that helped thousands of businesses save time and make better decisions by allowing them to easily monitor and share all of their business data from one single location in real-time. Cyfe had been featured in countless publications like Forbes, Entrepreneur, HuffPost, TechCrunch, PCWorld, and Mashable.

   

Core Values

Whether in public or private, these are the core values that guide us.


  1. People: Always put people and customers first. They're the lifeblood of our business.
  2. Integrity: Do the right thing and stay true to yourself, even when no one is watching.
  3. Boldness: If opportunity doesn't knock, build a door and step right through it.
  4. Courage: Constantly thrive for better without being afraid to make mistakes.
  5. Passion: You only live once. Enjoy what you do and take pride in your work.
  6. Humility: Always be humble. Never take anything for granted.
  7. Empathy: Put yourself in their shoes. But first, get out of your own.
  8. Openness: Welcome new ideas and opinions, especially if they challenge your beliefs.
  9. Accountability: Set high expectations and take responsibility for your actions.
  10. Happiness: Life is short. Work hard but don't forget to play.

Brand Assets

If you're looking to mention us in an article or blog post, please use our official logos and screenshots found below. The RGB value for the color purple in our logo is #806FD0. If you need additional graphics, please let us know.

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