About Us

Our mission is to help entrepreneurs succeed.

Our Story


While working on our own startup ideas we noticed how difficult it was to find good business names, especially since they needed an accompanying domain name in today's high-tech world. And with millions of businesses around the world competing for customer attention, the brand name becomes ever so important.

A premium name can help a company stand out from the crowd. However, finding a great domain is like looking for a needle in the haystack. Most good domains are already taken.

This is why we built Alter, a business name generator that helps entrepreneurs find premium domain names.

Core Values


Whether in public or private, these are the core values that guide us.

People
Always put people and customers first. They're the lifeblood of our business.
Integrity
Do the right thing and stay true to yourself, even when no one is watching.
Boldness
If opportunity doesn't knock, build a door and step right through it.
Courage
Constantly thrive for better without being afraid to make mistakes.
Passion
You only live once. Enjoy what you do and take pride in your work.
Humility
Always be humble. Never take anything for granted.
Empathy
Put yourself in their shoes. But first, get out of your own.
Openness
Welcome new ideas and opinions, especially if they challenge your beliefs.
Accountability
Set high expectations and take responsibility for your actions.
Happiness
Life is short. Work hard but don't forget to play.

Brand Assets


If you're looking to mention us in an article or blog post, please use our official logos below. The HEX value for the color purple in our logo is #806FD0. If you need anything else, please let us know.

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Download: .png

Download: .png

Media Coverage


Below are some noteworthy mentions of Alter across the web. For media inquiries, please contact us.

How To Choose A Business Name That's Right For You
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How to Get More Inspiration for Creative Business Ideas
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How to Balance a 9-5 Job With a Profitable Side Gig During Covid-19
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9 Steps to Craft a Perfect Business Name
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New business name marketplace helps entrepreneurs
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9 Tips on How to Choose a Perfect Business Name
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Why picking a good company name is a tricky business
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How to Choose a Memorable Business Name
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4 Actionable Tips for Naming Your Next Startup
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How to Choose the Right Business Structure for You
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5 Easy Steps to Name Your Startup Business
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4 Reasons Why Your Business Name Is Important
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