About Us

Our mission is to help entrepreneurs succeed.

Our Story


While working on our own startup ideas we noticed how difficult it was to find good business names, especially since they needed an accompanying domain name in today's high-tech world where websites and emails are the norm. And with millions of businesses around the world competing for customer attention, the brand name becomes ever so important.

A premium name can help a company stand out from the crowd. However, finding a great domain name is like looking for a needle in the haystack. Most are already taken and existing owners want outrageous prices in return.

This is why we built Alter, a domain marketplace that connects entrepreneurs with premium business names. Domains found on our marketplace are carefully hand-picked and professionally appraised by our team of branding experts. Every domain is priced at market value and comes with a relist value guarantee so you can recoup your investment in the future if needed.

Founder Story


Deven Patel is the founder and CEO of Alter. He started his journey on the internet over 20 years ago when he discovered his passion for building websites. Site builders like Homestead and GeoCities were his first tools of trade. Soon thereafter, he realized the web had the power to change the world. As a serial entrepreneur, he founded a number of startups across various industries like marketing, web hosting, social networking, blogging, and SaaS. Now he is on a mission to help other entrepreneurs succeed.

Prior to Alter, he founded Cyfe, an all-in-one business dashboard software that helped thousands of businesses save time and make better decisions by allowing them to easily monitor and share all of their business data from one single location in real-time. Cyfe had been featured in countless publications like Forbes, Entrepreneur, HuffPost, TechCrunch, PCWorld, and Mashable.

   

Core Values


Whether in public or private, these are the core values that guide us.

People
Always put people and customers first. They're the lifeblood of our business.
Integrity
Do the right thing and stay true to yourself, even when no one is watching.
Boldness
If opportunity doesn't knock, build a door and step right through it.
Courage
Constantly thrive for better without being afraid to make mistakes.
Passion
You only live once. Enjoy what you do and take pride in your work.
Humility
Always be humble. Never take anything for granted.
Empathy
Put yourself in their shoes. But first, get out of your own.
Openness
Welcome new ideas and opinions, especially if they challenge your beliefs.
Accountability
Set high expectations and take responsibility for your actions.
Happiness
Life is short. Work hard but don't forget to play.

Brand Assets


If you're looking to mention us in an article or blog post, please use our official logos below. The HEX value for the color purple in our logo is #806FD0. If you need anything else, please let us know.

Download: .png

Download: .png

Download: .png

Media Coverage


Below are some noteworthy mentions of Alter across the web. For media inquiries, please contact us.

How To Choose A Business Name That's Right For You
Read article ›

How to Balance a 9-5 Job With a Profitable Side Gig During Covid-19
Read article ›

9 Tips on How to Choose a Perfect Business Name
Read article ›

9 Steps to Craft a Perfect Business Name
Read article ›

New business name marketplace helps entrepreneurs
Read article ›

How to Choose a Memorable Business Name
Read article ›

4 Actionable Tips for Naming Your Next Startup
Read article ›

How to Choose the Right Business Structure for You
Read article ›

5 Easy Steps to Name Your Startup Business
Read article ›

4 Reasons Why Your Business Name Is Important
Read article ›