About Us

Our Story

While working on our own startup ideas we noticed how difficult it was to find good business names, especially since they needed an accompanying domain name in today's high-tech world. And with millions of businesses around the world competing for customer attention, the brand name becomes ever so important.

A premium name can help a company stand out from the crowd. However, finding a great domain is like looking for a needle in the haystack. Most good domains are already taken.

This is why we built Alter, a business name generator that helps entrepreneurs find premium domain names.

Core Values

Whether in public or private, these are the core values that guide us.

People

Always put people and customers first. They're the lifeblood of our business.

Integrity

Do the right thing and stay true to yourself, even when no one is watching.

Boldness

If opportunity doesn't knock, build a door and step right through it.

Courage

Constantly thrive for better without being afraid to make mistakes.

Passion

You only live once. Enjoy what you do and take pride in your work.

Humility

Always be humble. Never take anything for granted.

Empathy

Put yourself in their shoes. But first, get out of your own.

Openness

Welcome new ideas and opinions, especially if they challenge your beliefs.

Accountability

Set high expectations and take responsibility for your actions.

Happiness

Life is short. Work hard but don't forget to play.

Brand Assets

If you're looking to mention us in an article or blog post, please use our official logos below. The HEX value for the color purple in our logo is #806FD0. If you need anything else, please let us know.